The Appeal of Horror Movies Essay Example | Topics and Well Written Essays - 2750 words

The Appeal of Horror Movies - Essay Example Horror movies have a cathartic effect on the viewer. Many fears, suppressed in real life because of the expected ridicule from peers, can be given vent to at the film: Arachnophobia permits a boy to scream aloud and give vent to his very real fear of spiders. Horror movies also give the viewer emotional escape from real-world anxieties, such as unemployment or debt. Â  Horror movies provide an opportunity to exhibit gender roles. Men can show that they are not afraid, while girls are free to act quintessentially ‘feminine.’ There is also the social satisfaction of belonging to a group which exhibits similar reactions. Most often, horror movies are viewed in a group. Â  Horror movies satisfy a very real need in humans. The stimulation of the senses gives a keenness to mundane lives; suppressed emotions find expression; there is an escape from the stress of the real world; social bonding is facilitated. It is obvious that horror movies satisfy a basic need in humans. Long live Horror Films! Â  From the time of Icarus, man has always dreamt of flying like the birds. This dream became a reality with the Wright Brothers, and travel by air is now very much a part of modern life. Air travel has improved life through the speed of transport, but has the negative effect of increasing global warming and adding to man’s destructive capabilities. Â  One undeniable benefit of air travel is the factor of speed. This speed is a great advantage for the emergency transport of both people and goods, particularly in inaccessible terrain. People can be rescued from disaster zones, airlifted for medical aid, and save time on travel. Perishable goods, medical supplies, and relief can be transported rapidly to areas of need.

University and Library Tab Resources Essay Example for Free

University and Library Tab Resources Essay Student resource Where found Summary of the resource Syllabus Main forum materials Possible credits, courses,subjects and schedule to take them. Class Policies Classroom, materials tab Policies and procedures University Library Classroom, library tab Resources and resources for school University Academic Catalog Program tab, right of my program Information on your degree program and requirements University Learning Goals Classroom tab then Materials tab, goal setting labs Information and help with setting goals for class. Life Resource Center Program tab, services then the life resources center Support for life, work and class Phoenix Career Services Library, University Library, to the top and far right or from page 5th ;ink down on your left. support for information on careers that match your degree Student Workshops Programs tab, Services first one or home page 3rd link on your left Student Workshops provide help with your classes PhoenixConnect Phoenix connect tab Connect with other faculty professors and students. Technical Support phone number (877) 832-4867 For technical issues online Part B: Follow-Up Question Based on the resources in the table, what are the attendance, posting, and participation requirements for the university? Online In order to be in attendance during a week, a student must post at least one message to any of the course forums on two separate days during the online week. Deadlines for attendance are based on Mountain Standard Time (MST). Attendance is tracked automati-cally in all online courses.

How To Motivate Students Education Essay

How To Motivate Students Education Essay What is physical education? What do people nowadays know about the importance of health fitness? Physical education is a course taken in primary and secondary education which involves physically learning and psychomotor learning. People nowadays take everything for granted; they take their own health for granted. They dont really care about fitness and psychomotor learning. This is why physical education not treated seriously in every educational institute. Based on some researches, there is a survey has been conducted by Singapore sports council in 2001 shows that most of the students does not exercise regularly. Besides, there is another survey on the new intake of 800 students conducted in ITE East (Yishun) in 2001 showed that up to 94% did not like PE and never exercised regularly. ( adapted from innovative ways in motivating students in physical education class- HUSSAIN KADIR (SH/PE/YS) TAN MENG HUAY (SH/PE/MP)). Our education system is concentrates more on academics instead on students physical development. Schools in Malaysia rather to say neglected the importance of physical education. Based on the timetable in every school, physical education class seems likely to be once a week and 40 minutes. Students get demotivated and lost their interest in physical education class. Based on a teacher who mentioned that People did, and maybe still do, think of physical education as recess time, said Shelley Randall, a P.E. teacher at Obsidian Middle School and a member of the Oregon Department of Education committee developing the standards. ( Adapted from Taylor, Ted. (December 4, 2000). The Bulletin. Bend, Oregon.). This shows that people still in their conservatives mind which academic ways too important than anything else that they neglected that physical education plays an important role in academic as well. According to an article, Judith Young, executive director of the National Association of Sports and Physical Education, said she wasnt sure P.E. ever had a major academic role. But frankly, we are seeing a need for it now because our lifestyles are getting increasingly sedentary, she said, citing many young people who would rather play a football game on a computer than go outside and toss the pigskin around with friends. ( Adapted from Taylor, Ted. (December 4, 2000). The Bulletin. Bend, Oregon.). These are the evidences show that physical education wasnt really treated seriously in school that is why demotivates students in their physical education class. Why students werent interested in physical educations class? The whole worldwide is encouraging that in reinforce the education system by emphasize the importance in physical education. As we know that physical education not just only helps to improves health but skill development, which allows for enjoyable participation in any physical activities in a proper appropriate techniques. But, why students nowadays werent interested in physical education class? Many factor either from internal or external bring huge impacts on the school kids interest in school. Firstly, the school plays an important role in taking care of students academic performances. The school concerns their students academic performances and their school well built reputation. This is the reason how the school pushes the students and teachers so hard to maintain their performances in such a stressful situation. The class timetable consisted 9 periods a day, and each period is 40 minutes. Apparently, the whole day in school was sedentary activities instead of having any physical activities. Students were all day packed with lectures in class and stuck on the chair almost half a day non-stop. The only thing they will move their body is when they have to attend to the washroom or their 20 minutes recess times which they will just sit and eat. Initially, school cut down the physical education class into 2 periods once in a week for each class. Basically, once a week the s tudents have their physical education class or the entire one and a half hours. The time schedules for physical education is simply unfair, either they arranges the class to after recess time or 2 periods before the school end. In the morning session, some physical education class arranges after recess time or in the middle of 3rd or 4th period right before the recess time. This odd timing discourage students interest in participate themselves in the class. Students need times to get change and took up half of the time that affected the teaching process in the class. Besides, some teacher who might took up the extra times after the bell rang, and this is one of the issues that affected the physical education class. Thus, students have insufficient time to get change and gather at the gym or school field. P.E teacher always faces this kind of problems, insufficient times to finish her teaching syllabus. Plus, students hates to get change again and again for that one hour plus. They think it was really troublesome especially for girls. Students need to wait in a long line to get change back to pinafore under the sweaty, uncomfortable situation. Girls especially who have menses problem will try their very best to avoid participate in P.E class. Schools environment also is an issue in discouraging students participates in P.E class. The school environment such as the washrooms, the location for P.E class, and so on. School that have insufficient washrooms may affect the students learning mood and enthusiastic in learning. If the washroom is too small or insufficient, students face problems in waiting in a long line to get change. Maybe there are 20-25 girls in a class and they might need some times to get change and wait in a line. This will affect the time management in P.E class, and the whole teaching procedure. Besides, if the washrooms condition was unhygienic is such a turn off for students to go in and change into their P.E suits. Students will find excuses such as left their suits at home, or not feeling well just to avoid get change and join the class. Moreover, some school doesnt possess with full equipment such as spacious field, equipment room, basic games courts. Students and teacher always cracks their head loo king for places to have their class. Students will feel tired and demotivated and get bored easily. Incomplete equipment such as insufficient of balls and so on might affected the teaching activities and students will get distracted because have to wait for their turn to play the game. Next, the teacher and students parents think that physical education wasnt a real subject. But, the fact is vital. On the school field, there are 30 over students surrounding their P.E teacher. But, when the teacher carries out an activity with the students the responds from the students are so direct and clear that whether they are enjoying the class. We can see that there are a lot of kids standing around and socializing or waiting in line or watching other children play. This proves that the basic lesson plan wasnt really well prepared. Besides, experts have determined whats wrong is that in most schools, the P.E. teachers are undertrained. In my opinion, I doubted that Malaysia do have sufficient trained P.E teachers. Malaysias schools system considered rather odd, they simply offer the P.E class to some teachers who are not trained in this field. So, is really common that mathematics teacher or maybe English teacher who are teaching P.E as well. Those untrained teacher definitel y conducted the class by using the textbook and ball games werent really teaching the correct and accurate techniques and skills to the students. That is why lesson plan wasnt really well planned and prepared, and situation such as students wandering around, socializing with one another, rather stares at the grass, lack of interest in participating in the class occurs. The main reason is the class is boring and not well managed. Parents on the other hand, who thinks academics are highly important that determined their childrens future. In fact, when a real trained P.E teacher was conducting the class parents should come in and see that theres real instruction going on. Quality physical education is not roll out the ball and play. Parents always thinks that eat healthier will improve health. Although they knows that exercise regularly is the best way to keep healthy and fitness, deep down in their mind was that such a waste of time for their kids to run along and roll with the balls. Physical education not just educates students but parents as well. According to Welscher from Centers for Disease Control and Prevention, They need to know that what its going to teach is things that are going to make them live longer, a whole lot happier, protect them from a lot of negative behaviors, improve their mental health and this is at least as important as many of the other subjects. Parents should have encourages their children participate in P.E class. As a parent, it is important for them to maintain involvement in childrens education so that can ensure he or she attains the knowledge, skills and attitudes necessary to lead a healthy, active and productive life. How to motivate students to take part in physical educations class? There are few tips that show that benefits in taking part in physical activities, such as it helps to improves health. Regular exercises helps to circulate our blood circulation and our joints wont turn to rusty. It helps to prevent heart diseases, counteracts with the risk in obesity, diseases, inactivity and hypertension. With 20 minutes walk can help to circulate the blood circulation around our heart and enhance the function of our heart in healthy condition. Obesity and hypertension can prevented with 30 minutes jogs. After some physical activities, it helps to refresh a persons mind. After discussing the benefits of regular physical activity and all the factors that demotivated students participating in P.E class, there are ways in motivates them in the class. How to encourage and motivate students take part in their P.E class? There are many ways in motivate students take part in the class. Of course we opted for long term solutions instead of short term solutions. Short term solutions such as bribes the students by using extravaganzas prizes or maybe cashes to allure the students in taking part in the class. This will never work out. They are temporally attracted students for a short time and the objectives will never achieve. The school, teachers, students and parents have the responsibility to overcome this problem. The school should try to see this as serious matter by not just emphasizes in academic performance. School should have tried to work out some programs to encourage students take part in physical education class. They should have planned to have their sports day during the weekdays as attendance is compulsory. Many schools normally have their sports day during weekend. Weekends supposed to be non school day, this is the main reason that students will never turned up and shows the initiative t o participate in any sports programs. Even the teachers were lack of motivation to conduct the event or activity in a proper manner. In my opinion, the school should organize some sports programs or activities for the whole week. In the whole week, half of the day students are occupied with all sorts of programs. Such as interclass games competition, some in charge of having healthy and fitness mini seminar. The school can invite professionals to give talks or seminars to the students. This whole physical education week should organize consistently, is meaningful and education purposes. Besides, students felt bored in P.E class is because of the teacher is untrained and wasnt specialized in this field. This may cause confusion to the students. The best thing that can do is, have the teachers attend the workshop in physical education. A productive and knowledgeable teacher is a successful educator. Teacher who are specialized or not in this field should educate themselves more in this field, they should prepares themselves in any situation such as teaching the subject that they may not familiar with. Teacher should prepare interesting lesson plan and activities in order to let learning progress takes place. Teacher should be willing to learn and gain more Knowledge: As a physical education teacher have to learn about new activities and games, and apply them into their lesson plans. P.E teachers should learn new games and bring them into class. By bringing in new games it will not only broaden students knowledge of new skills, but they will also have fun learning new and different skills. The teachers attitude is also very important in teaching. Teacher should know how to handle classroom management so that students will respect he/her and take things seriously in physical education. Teachers should always possesses with positives attitude, always encourage students, never give up easily, and should influence the students in what is meant to be good for them. The most important thing is get to know them, understand them, and get to know what their needs are. Caring is always the most effective ways in teaching progress. Next, parents and schools bond with each other in an indirect way. Parents play an important role in this issue. Most of the parents thought that P.E class is such a waste of time, and a burden to a child for bringing extra clothes to school. Most parents have irrational thoughts such as, a lot of laundry to do if bringing extra P.E suits and so on. Parents should have encourage their children how important P.E is and should participate fully in the class. Besides, parents should often exposed P.E activity to their children since young or daily. It is a necessity to expose physical activity to children daily so that they will keep it as a habit. While the school environment also important in solving this problem. School should concern and take this seriously in improving the facilities in school. Such as, the sports field, the equipment room and etc. Especially the field, school authority should take care of the field as in trim the grass or mend the holes on the ground. This can reduce the risk of injury among the students. With a well cared field, students will love the field and willing to stretch their joints in any conditions. The equipment room should always updates. Balls especially always a problem for every school, insufficient amounts of balls always create havoc in P.E class. The school person in charge should check the remaining stocks consistently. Replace those equipments which are dysfunctions with new, add in better equipment in order to enhance the quality in teaching. The school environment such as renovates the toilet into spacious space for students able to get change or built in sports shower room for st udents to take a shower before they continue their next class. Besides, government should take this seriously as in promoting how important P.E is and encourages the society starts to concentrate in P.E activity. The government should promote scholarship schemes or better offer in sports academy for every student who contributes in sports or P.E class. The government should encourage each school to have a certified certificates to show attributes to all the students who did well in their P.E class. This will encourages and motivates the P.E culture in Malaysia soon. The best P.E. class and program will keep students in mind that this knowledge can last for a lifetime. ( Adapted from article: I hate P.E)

Recessions and Depressions Essay -- Economy, The Great Depression

America has experienced several recessions and depressions in the past. Most recently, the housing crisis sparked a recession which has led to rising unemployment. The largest recession so far has been the Great Depression of the 1930s. A stock market crash in 1929 caused loss of savings which led to unemployment, lower wages, and a distrust of the banking system. The affects of it lasted into the 1940s. Franklin Roosevelt was elected president during this period; legislation he passed tried to alleviate the suffering of the public. As a result of the Great Depression, Franklin Roosevelt created the Civilian Conservation Corps to employ jobless young men and improve government land. The decade directly preceding the Great Depression was prosperous and lucrative. Many factors led to this era, often called the roaring twenties. The use of labor-saving machinery affected several industries. Henry Ford’s Model T suddenly was much cheaper, which enabled more families to purchase one. Less than seven million cars were on US highways in 1919. That number leaped to 23 million in 1929. This increase of cars and travel led to the expansion of gas stations, roadside restaurants, and service and repair stations. The use of machinery decreased the amount of labor needed on farms while increasing the yield per acre. Prohibition was still being enforced so the need for moonshine created an economic niche for those entrepreneurs not afraid of the law. Radio sales also increased rapidly. Total radio sales in 1922 were at $60 million while 1929 had radio sales totaling $850 million. This increase of radios also enabled more commercials to reach the ears of consu mers. For the first time, marketing messages were being sent direct... ... always conservation. As the depression slowly lessened and the program drew to a close, critics began to wonder if the Corps was conserving public lands, or over-developing it (â€Å"New Deal for Parks† 8). The looming threat of World War II redirected the efforts of the CCC. While the Corps still worked on government land, it was mainly on military bases to build or refurbish airfields and artillery ranges. When the United States officially joined World War II, funding for the Corps was cut. Even if funding had been continued, the program would’ve shrunk drastically as many of the enlistees joined the Army and were sent overseas to fight the war. The Civilian Conservation Corps is widely viewed as one of the more successful programs of the New Deal. It employed half a million young men while improving thousands of acres of public land (New Deal for Parks 8).

Life in the Slums Essay

Life In The Slums Plan Intro: Life is tough living in the slums, but I’m used to it now so it’s not as hard as it was when we first moved here. Especially considering we were looking to come to the city for a better lifestyle, and to have a better chance for my parents to get a job, and for my siblings and I to go to school. My name is Anikal and I’m 13, I have 3 older brothers, and one younger sister. Para 1: living conditions and hygiene and population density Moved to Mumbai 4 years ago looking for a better life- ended up in slums It is basically a tip where we live It’s so crowded- 56% of residences have 3 or more people living in a single room It’s so dirty, it smells (although we are used to it now) People evacuating their bowls in the middle of the streets- 5 million residents don’t have access to toilets We don’t have showers we have to find little pools to clean off in- they’re generally dirty water It is a tough life to get used to- nothing is easy We were playing cricket on a big stretch of concrete and the police came chasing after us- we had to run and weave through the slums Para 2: work and employment opportunities and school and exploitation of children We originally moved to the city for the reasons of work and schooling My siblings and I get to go to school twice a week as that’s all we can afford We all have to work to get enough money for our family to eat, and to go to school It can be tough labor a lot of the time for little amounts of money We are working towards starting a business selling stuff- we aren’t sure what yet There aren’t many opportunities in the slums for work, so you have to take anything you can get We thought there would be a lot of opportunities in Mumbai There are in the main city, but very few in the slums We have to go around asking everyone if there’s anything we can do for them to earn a little bit of money We don’t get to keep that money for ourselves, we give it to mum and dad, and they use it for all the things we need Para 3: buildings and structures and infrastructure and police and security There are so many buildings in a small area in our slum Over half the population lives on 12% of the land When you are walking around there is only a small gap for sunlight to get through All the buildings are right together and the roofs hang over the footpath- if you can even call it a foot path There are some buildings that are more than one story, but they aren’t very safe For some people it doesn’t matter how unsafe it is, they just need somewhere to live The security isn’t all that great in the slums The police are sort of against us, when ever we go places we aren’t supposed to they’re straight onto us and will chase us for ages With people in the main city, they will politely tell them off, but us, straight into a full chase. Our house is substandard When it rains torrentially it sometimes leak We have hardly any access to hospitals and medical attention Conclusion: Life in the slums is tough. We moved to the city with the intention of starting fresh, and having more opportunities but we ended up in the slums. We’ve been here for four years and it’s been hard. I’m used to it now though. It is very unhygienic and packed. The population density is ridiculous. It’s been a hard run in terms of work and school, we only get a small education, and don’t have a job, we just have to try help out with same labor work for some money. There are so many buildings in such a small area, and we don’t have any security, and the police are just out to catch us doing the wrong thing. Our house is very small and squishy, but it’s the life I’m now used to, whether I like it or not, it’s how it is. Essay Life is tough living in the slums, but I’m used to it now so it’s not as hard as it was when we first moved here. Especially considering we were looking to come to the city for a better lifestyle, a chance for my parents to get a job, and for my siblings and I to get an education. My name is Anikal, I’m 13, I have 3 older brothers, and one younger sister. I’m live in the slums of Mumbai. My family and I moved to Mumbai looking for a better lifestyle, but ended up in the slums pretty quickly. It is basically like a tip where we live, it’s terrible. It is so crowded, people everywhere, and in 56% of the residences there are three or more people living in just one room! It is all so dirty, and smells (although we are used to the smell now). People just go to the toilet in the streets, 5 million people don’t have access to toilets, and in Dharavi there is one toilet per 1440 people. We don’t have access to showers- not many people do, but we have to use the water we have, or find pools of water we can clean off in. It’s a tough life to get used to in the slums, nothing comes easy. We were just playing cricket out the back of the slums on the concrete on someone else’s land, but no one was there, we weren’t affecting anyone, and the police just chased us on motorbikes with sticks and all, and we had to run back into the slums, on the roofs trying to get away. We eventually got away then ran back the other way passed them on the roof, we saw them though the gap in between two houses. We originally moved to the city of Mumbai in search of better work and schooling opportunities. My siblings and I only get to go to school twice a week, and get a small education as that’s all we can afford on our very small budget. My whole family has to work as much as we can helping people out, doing laboring work just to get enough money for the things we need. We are working towards trying to start up our own small business, and hopefully then have a steady income that we can live off. There aren’t many opportunities in the slums of Mumbai, so we have to take any work we can get. There are many opportunities if you’re in the main part of Mumbai, but unfortunately we’re in the slums. My siblings and I don’t get any pocket money, any money we go out and earn goes straight to our parents so that they can buy all the things we need, like food. There are so many buildings and other structures in our small area of the slums. It is packed, over half of the population lives on only 12% of the land. When you are walking around through the slums, there is only a small gap for any sunlight to get through between the roofs of buildings, over the footpaths- if you can even call it a footpath. There are some buildings in our slum that are more than one story, they aren’t very safe though, but for some people, thats their only option. We don’t really have any security in our slums, and the police are just out to catch us, whenever we are doing anything wrong, even the smallest thing that would normally just be a warning for others, they chase us all through our slums trying to catch us. They’re just constantly out to get us. Our house is very substandard, it’s just like a little hut, with two rooms that we’re all squished into. When there is torrential rain it can sometimes get in, but it’s u sually pretty good. We have hardly any access to any sort of medical care, and hospitals, so when we get sick or injured, we just have to hope its not too bad and that we can get through and come out better in time. Life in the slums is tough. We moved to the city with the intention of starting fresh, and having more opportunities but we ended up in the slums. We’ve been here for four years and it’s been hard. I’m used to it now though. It is very unhygienic and packed. The population density is ridiculous. It’s been a hard run in terms of work and school, we only get a small education, and don’t have a job, we just have to try help out with same labor work for some money. There are so many buildings in such a small area, and we don’t have any security, and the police are just out to catch us doing the wrong thing. Our house is very small and squishy, but it’s the life I’m now used to, whether I like it or not, it’s how it is. Bibliography: â€Å"Living conditions in the slums.† Sites.google. N.p., n.d. Web. 8 Apr. 2013. . Marotta, Stephen. â€Å"Slums – mumbaiindias jimdo page!.† Introduction – mumbaiindias jimdo page!. N.p., n.d. Web. 7 Aug. 2013. . Slumdog millionaire. Dir. Danny Boyle. Perf. Jamal Malik. 20th Century Fox Home Entertainment, 2009. DVD. hallam, james. â€Å"Dharavi – Wikipedia, the free encyclopedia.† Wikipedia, the free encyclopedia. N.p., n.d. Web. 8 Aug. 2013. .

buy custom Analyzing an e-Business essay

buy custom Analyzing an e-Business essay PepsiCo is an American multinational corporation that formed in 1965 with the merger of Pepsi-Cola and Frito-Lay, Inc. and deals with production, marketing, and distribution of beverages and grain based snack foods. PepsiCo has its headquarters in Harrison, New York with its presence in four major divisions. In 2009, PepsiCo Americas Foods, which deals in foods and snacks in North and South America, contributed 43% of the total PepsiCo net profit. There is also PepsiCo America Beverages, a division that markets both carbonated and non-carbonated beverages in North and South America. Other divisions include PepsiCo Europe and PepsiCo Asia, Middle East and Africa. Globally, the company is the second largest food and beverages company and it operates in more than 200 countries In 2009, PepsiCo collected total revenue of $43.3 billion, and was rated the largest food and beverages company in North America. Pepsi Corporation distributes a number of brands, the key ones being those that generate annual sales of more than $1 billion each. These brands include Pepsi-Cola, 7Up, Fritos Mountain Dew, Gatorade, Doritos, Pepsi Max, Quaker Foods, Tropicana Cheetos, Miranda, Ruffles, Aquafina, Tostitos, Sierra Mist, Walkers, and Lays Lipton. Amid distribution of the brands, PepsiCo engages in charitable activities and environmental conservation programs like water usage in U.S, India and U.K, packaging and recycling, energy usage as well as pesticide regulation in India to ensure that the environment and the available resources are utilized properly. PepsiCos advancement in ecommerce has been evident, and that is the focus of this report. Project and Its Place within the Organization Changing to ecommerce involves fully understanding the normal offline transactions and applying the principals of electronic funds transfer and electronic data interchange. Ecommerce also includes Internet marketing and inventory management systems through the World Wide Web, especially for virtual items. Changing to ecommerce entails complete overhaul of marketing techniques to accommodate new internet marketing strategies, electronic payments and training of employees to match the new electronic commerce and business. PepsiCos adoption of ecommerce led to the collaboration with Yahoo. In the deal, PepsiCo would promote Yahoo on 1.5 billion soft drinks bottles displayed in 50,000 stores. In return, Yahoo would promote PepsiCo products on Yahoo cobranded site called Pepsistuff.com. This promotion started in August 2000 and has since led to advertisement cost minimization due to its ability to reach more people at ago through the website. What does not work, according to Burwick, PepsiCos former marketing manager, is an advertising approach on television that in his view only entertains and moves. However, Burwick notes that internet advertisement on the website provides a platform for interaction, which is a more active experience that is likely to have a more positive impact on sales. This web advertisement that included music sites, banner advertisement and internet sweepstakes and barter arrangement with Yahoo, helped PepsiCo establish loyalty among its customers, greater brand exposure among its consumers under 25 years old and at the same time obtained relevant data that enabled the company respond to customer demands. Pepsi also uses the extranet strategy where customers flash their names and continue the marketing efforts of tweaking websites. Other than its websites, PepsiCo has currently upheld its ecommerce strategy on Twitter, Facebook, and YouTube, which are social sites that provide interaction opportunities for millions of potential customers around the world. This has helped improve popularity of the corporations 19 major brands in all the four regions, and contributed to the revenue collected in 2009. Marketing the products plays a very important role in the consumer goods companies that consume $40 billion annually on non-internet advertising. Ecommerce in this regard plays a vital role in marketing, distribution, supply chain management, ordering and delivering of the products to the clients in all the four major regions. This strategy helps PepsiCo eliminate intermediaries in its business since consumers can order products directly. The company can also use banners on top of web pages to convey the information about its products. However, this has been eliciting responses that banners are too small and limit th e amount of information that can be conveyed through them. Besides Pepsistuff.com, PepsiCo also uses its website in providing information to all its customers and potential customers on the available products and the ordering and purchasing procedures as well as the charges involved for deliveries. The strategy of e-business is multifarious, is more focused on these internal processes. Its objective is to reduce costs while improving efficiency, as well as reducing costs while improving productivity. E-business includes ecommerce, and both address internal processes and technological infrastructure like application servers, security, databases, and legacy systems. E-commerce and e-business involve generating new value chains amid stakeholders, such as a company like PepsiCo and its clients. Original Business Model Employed By PepsiCo PepsiCo initially used non-internet advertisement that included high impact television spots that were prepared to evoke emotional reaction among its customers, appealing to woe customers to purchase. The company also minimally used PowerPoint presentations of its products to that are flashed on the websites. According to Hill Jones , PepsiCo changed its business model and the manner in which it differentiated its product. Before adoption of the ecommerce initiative, PepsiCo fully depended on five regions that include North America, South America, Europe, and Asia regions (including India) in manufacturing, marketing, and delivering. These activities constituted manual offline transactions. Any changes to the business model were necessitated by introduction of the e-Business initiative. The marketing, ordering, inventory management strategies, and the payment methods changed to adopt ecommerce methods. These necessitated change in PepsiCos organization structure and reduction of marketing staff and the cost of advertisement reduced by nearly 20% in 2010. Through e-business, PepsiCo was able to effectively cut human errors and evade uneconomical duplications of duties that add little or no value to the business. Consequently, this saved the company business time, colossal amounts of resources. The introduction of ecommerce into PepsiCo also improved the speed, accuracy, and efficiency in which processes are carried out in the corporation, leading to increased productivity. E-business guarantees proficiency in communication within PepsiCo and reduces turnaround time in ordering, delivery, and payment of products, as well as fostering faster decision-making process. The networking brought about by the use of Internet services gave PepsiCo an opportunity to easily compare and rate its products against those from its competitors in terms of quality, availability, and pricing. Strategic Components of E-business Planning for the changeover to e-business from the offline business is a strategic component that determines the success of the ecommerce strategy. It involves action plans that include making available the amount of capital required, trained human resource, information technology skills, technology hardware, such as computers and internet connections. This component of e-business dictates the decision on implementation methods and tools used in the changeover, depending on strengths and weaknesses of the business and the opportunities presented by ecommerce according to the vision and mission of the PepsiCo. Ecommerce business is an area faced with several risks. Therefore, companies need to understand it well to ensure that they are protected against such risks. PepsiCo faces such risks as well. Some of these risks include loss of merchandise as a result of fraud, misrouting during distribution process to wrong destinations (majorly when the merchants are untrustworthy and untraceable), leading to loss of both goods and money. Any businesses adopting ecommerce should ensure that third party merchants are well known, registered, and traceable to curb the loss of customers merchandise and money to potential fraudsters. This is also applicable to the risks of customers disputes of the delivered goods leading to loss of payments. PepsiCo needs to ensure that during ordering, customers provide adequate information to be able to distinguish genuine customers from fraudulent orders. This will reduce the loss money through credit card payments, which poses impacts both on the company and mercha nts who are forced to pay the bank charges to compensate the losses. Accuracy in processing the transactions remain key to efficient deals to avoid experiencing chargeback costs that also occur when customers dispute the transactions sometimes due to inaccuracy in the amount involved, errors in processing, authorization errors and fraudulent issues. These costs can be avoided if transactions are accurately and efficiently processed. Therefore, this means that the new ecommerce technology should be well understood before the implementation stage takes effect, to be able to seal all the possible loopholes that are likely to give way to losses. Provision of adequate infrastructure system that warns new clients who are not conversant with purchasing on the Internet is important in proving authenticity of the company. These systems should be in a position of protecting clients passwords to sensitive personal information like credit cards to avoid exposure to fraudsters and at the same time authenticate transactions when dealing with fresh clients before cl osing the purchase orders and delivering the products to the customers. Technological components must also be put in place for a company that needs to grow in the modern business environment that is full of competition through the use of high technology machines. The technological platform where e-Business is carried out involves of technologies that have to be tailor-made, tested out and integrated into the business. This component is one of the essential e-business components that include widely approved technological standards and requirements that generate technical procedures and platforms than computers, but can be used to pass information. Technology infrastructure involves reliable Internet connections and adequate machinery, such as computers and browser connections. Technological constituents, such as middleware, are important since they help build broad and complex e-commerce systems. Employee development is strategy that works well for many companies, including PepsiCo. Employees first need to be prepared for the change to avoid unnecessary resistance during the implementation stage. Employee development also involves training workers to be technology compliant and improve their IT skills, which are mandatory in ecommerce having in mind that technology innovation and improvement takes place every time. PepsiCo needs to train its clients on how to access information from the companys websites without risking exposing their information to non-deserving people, such as credit card fraudsters. This training can be done through seminars and online information that can be accessed by all existing and potential customers. Many clients are very skeptical when it comes to online purchases due to the widespread Internet fraud and may only be willing to do business with very organized and secure sites. PepsiCo also needs to segment its market during marketing and advertisement of the products. This segmentation can be done in terms of age, social class to provide products that all social groups can afford, and ensuring availability of these products from the distribution stores for the retail customers at all times. Reasons for Success and Of Pepsi Product Differentiation and positioning One reason that has led to the success of Pepsi products is the differentiation of its brands that have been established and have built customer loyalty in those regions. Product positioning remains vital in building customer loyalty. This can quickly be done through internet marketing, which reaches more people at ago all over the world. Planning and New Technology The companys first strategy involving agreements with Yahoo picked up well and were very successful because of adequate planning, as well as embracing of the new digital technology. Other reasons include adequate planning, employee development, good management kills, infrastructure, and risk management systems. Reasons for Lack of Success and Of Pepsi Fraudulent transactions Fraudulent transactions that have always mired online transactions that make the merchants and clients lose both merchandise and money are the loopholes that have hampered Pepsis success. Thus, they need to be sealed in order to drive businesses to higher levels. Analysis of the PepsiCo Initiative PepsiCo being the second largest food and Beverage Company has very strong financial base, which is enough to implement the ecommerce strategy. Training of employees on the new internet marketing skills, supply chain management, inventory management. Implementation of the ecommerce Technology in PepsiCo involved provision of the computer gadgets and internet connection that to provide necessary platform for the change to e-Business. PepsiCo also offered in-house trainings to the staff to be technology compliant ready to execute the ecommerce operations. The major stakeholders of the PepsiCo are the suppliers, customers, government, employees, and the management. The companys consumers need to utilize the ecommerce platform to order and pay for products conveniently, while maintaining and managing internet security risks. The internal control systems that are used to authenticate transactions need to be fully outlined with clear chain of command. The improvement of the technology has also provided good business growth opportunity enhancing PepsiCos strength in the market. The involvement of the society, production of healthy products with low sugar levels favorable for children, guarding them against health and lifestyle related diseases like obesity, diabetes, and the environmental protection projects, gave PepsiCo business advantage over its competitors, such as the Coca-Cola company. PepsiCo does this by converting its product portfolio, forming global initiatives like calorie labeling to increase nutrition education, and backup up programs that promote physical fitness centers. Responsible Electronic Marketing In the ecommerce, PepsiCo has adopted a responsible electronic marketing strategy that teaches children that good eating habits at an earlier age contribute to their future health. PepsiCo adopted a policy in 2009 not to advertise and sell certain products that do not meet specific nutrition level to children under age 12. The policy took effect in 2009 for beverages globally and all snacks and food in the whole world on January 1, 2011. Pepsi plans to stop selling full sugar soft drinks directly to primary and secondary schools across the world by 2012. This policy is to help schools to provide a wider range of low-calorie and nutritious beverages to their students in primary and secondary schools. PepsiCo plans to implement this policy fully by January 1, 2012 and it has announced this interest on the Internet. PepsiCo does not currently sell directly to primary and secondary schools full calorie drinks in Europe, Canada, and a number of countries in the Arabian Peninsula. Currently the use of iPhone has spread to users many including school going children who can easily access the information. For this reason, PepsiCo implements the responsible e-marketing strategy to ensure that information reaches the only relevant people. Reasons for Not Adopting the Ecommerce In as much as technology is acceptable, many online clients have since withdrawn from transacting businesses over the internet due to the widespread internet crimes committed by fraudsters. Many clients have expressed reservations and they prefer offline business transactions to e-business. Bad experience of wrong delivery and erroneous processing of transactions has also contributed to the failure of ecommerce initiative. Pepsi should not just adopt Ecommerce marketing coverage strategy since it focuses on differentiated marketing, they should also consider other aspects that accompany the marketing strategy. Many clients do not have sufficient IT skills that are required in carrying out e-business. This gave the changeover a slow start in some regions, including India, with many insisting on continued offline transaction. Conclusion Ecommerce and e-business have become the order of modern business. Many companies than need to compete have adapted the two innovations. Ecommerce and e-business involve the use of the Internet in the transaction of goods and services from production, order, delivery, marketing, and payment for the purchased goods and services. PepsiCo is one of the companies that have adopted ecommerce for about ten years and have used the new technology in inventory management, supply chain management, Internet marketing and electronic funds transfer. PepsiCo is an international company that deals in beverages and foods snacks in four major regions in North America, South America, Europe and Asia and African markets with a number of products like Pepsi-Cola, 7Up, Fritos Mountain Dew, Gatorade, Doritos, Pepsi Max, Quaker Foods, Tropicana Cheetos, Miranda, Ruffles, Aquafina, Tostitos, Sierra Mist, Walker's and Lay's Lipton. The company uses the Internet to market and sell these brands. Several strategies ensure all the stakeholders are successfully navigated through the navigation period. These include adequate planning, employee development, good management kills, infrastructure, and risk management systems. Buy custom Analyzing an e-Business essay

Frank Lloyd Wright Essays - Modernist Architects, Free Essays

Frank Lloyd Wright Essays - Modernist Architects, Free Essays Frank Lloyd Wright ".......having a good start not only do I fully intend to be the greatest architect who has yet lived, but fully intend to be the greatest architect who will ever live. Yes, I intend to be the greatest architect of all time." - Frank Lloyd Wright 1867-1959 CHILDHOOD Born in Richland Center, in southwestern Wisconsin, on June 8, 1867 (Sometimes reported as 1869) Frank Lincoln Wright (Changed by himself to Frank Lloyd Wright) was raised in the influence of a welsh heritage. The Lloyd-Jones family, his mother"s side of the family, had great influence on Mr. Wright throughout his life. The family was Unitary in faith and lived close to each other. Major aspects within the Lloyd-Jones family included education, religion, and nature. Wright"s family spent many evenings listening to William Lincoln Wright read the works of Emerson, Thoreau, and Blake outloud. Also his aunts Nell and Jane opened a school of their own pressing the philosophies of German educator, Froebel. Wright was brought up in a comfortable, but certainly not warm household. His father, William Carey Wright who worked as a preacher and a musician, moved from job to job, dragging his family across the United States. His parents divorced when Wright was still young. His mother Anna (Lloyd-Jones) Wright, relied heavily on upon her many brothers sisters and uncles, and was intellectually guided by his aunts and his mother. Before her son was born, Anna Wright had decided that her son was gong to be a great architect. Using Froebel"s geometric blocks to entertain and educate her son, Mrs. Wright must have struck genius her son possessed. Use of the imagination was encouraged and Wright was given free run of the playroom filled with paste, paper, and cardboard. On the door were the words, SANCTUM SANCTORUM (Latin for: place of inviolable privacy). Mr. Wright was seen as a dreamy and sensitive child, and cases of him running away while working on the farmlands with some uncles is noted. This pattern of running away continued throughout his lifetime. WRIGHT"S FIRST BREAK In 1887, at the age of twenty, Frank Lloyd Wright moved to Chicago. During the late nineteenth century, Chicago was a booming, crazy place. With an education of Engineering from the University of Wisconsin, Wright found a job as a draftsman in a Chicago architectural firm. During this short time with the firm of J. Lyman Silsbee, Wright started on his first project, the "Hillside Home" for his aunts, Nell and Jane. Impatiently moving forward, Wright got a job at one of the best known firms in Chicago at the time, Adler and Sullivan. Sullivan was to become Wright"s greatest mentor. LOUIS SULLIVAN: LIEBER MEISTER Wright Referred to Sullivan as "Lieber Meister" (beloved master). He admired his talent for ornamation, and his skill of drawing intricate plans and designs. Wright picked up on his ways of Sullivan and soon became ahead of Alder in importance within the firm. Wright"s relationship between he and his employer caused great amounts of tension between Wright and his fellow draftsmen, and as well as in-between Sullivan and Adler. Wright was assigned the residential contracts of the firm. His work soon greatend as he accepted jobs outside of the firm. When Sullivan found out about this in 1893, he called Wright on a breach of contract. Rather than to drop the "night jobs", Wright walked out of the firm. When Wright left the company, Sullivan"s quantity of contract declined quickly. Sullivan soon ran into economic troubles and his international reputation dwindled by 1920. Sullivan was soon reguarded as worthless to the architectural world. He resorted to alcoholism and died in 1924 without regaining the glory of what was held in their early years of Chicago. LIFE AFTER THE FIRM Wright quickly built up a practice in residential architecture. At one point in his career, Wright would produce 135 buildings in ten years. Wright took a different approach to architecture by designing the furniture, light fixtures, and other things that were in the structures that he made. He developed a unique type of architecture that was known as the "Prairie" style. Dominated by the horizontal line, the style would make-up the type of buildings designed in the 1900-1913 era of his career. Wright had two other distinctive styles and a period for each one of them, one being the Textile block (1917-1924) and the other the Usonian (1936-1959). In 1909 Wright took off for Europe, once again leaving a stable life, with six children, a wife and a well